Watch the Ad Insertion Made Easy Webinar

Did you know that in the last few election cycles, around $6 billion have been spent on local over-the-air political ads?

Want your slice of that very large pie? Even a small slice during the upcoming election cycle can mean the difference between a tight budget and one with plenty to go around.

And yet, if you’re like a lot of small stations, you’ve got tons of avails that are going unfilled. Between the insertion equipment, a sales team, and the traffic system, there are too many big expenses to make it work (not to mention all the effort required for scheduling, playout, and billing).

But that doesn’t mean you can’t take advantage of open avails starting now, through the next election, and beyond.

You just need a new, better system. And that’s what we’ve created with automated ad insertion.

Watch our recent webinar, Ad Insertion Made Easy, to find out how to fill more avails and bring in more ad revenue during the next election season.

On the webinar, Steve Doll and I spoke with two special guests: Brian Wiles, CEO of Media Panache and Mark MacGregor, VP of Affiliate Relations at BizTV. Brian talked about the options they’ve come up with for measuring audience metrics so that you can go back to your advertisers with real data about how effective ads are. Mark shared his experience working with D2D on ad insertion as both a content creator and a broadcaster.

Here’s a taste of what we covered during the webinar:

  • The exact process of automated ad insertion

  • What’s required of you to make it work (hint: not much!)

  • The way you can tell which avails are being filled and how much you’re earning

  • Options you have within the ad exchange for measuring audience metrics

  • How it’s going for stations that have already started using automated ad insertion

You won’t want to miss finding out how you can target ads to specific demographics and even show your advertisers how effective their ads are through the use of QR codes.

After you watch, if you have any questions or want to know more about D2Insert, get in touch with us.